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|a (JST)24412204
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|e rakwb
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|a eng
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| 100 |
1 |
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|a Picton, Oliver
|e verfasserin
|4 aut
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| 245 |
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|a The complexities of complexion: a cultural geography of skin colour and beauty products
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|c 2013
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|a Text
|b txt
|2 rdacontent
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|a Computermedien
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|a This article explores the discriminatory and exclusionary nature of many advertisement campaigns for skin-lightening products. It employs textual analysis to examine a television advertisement for the product 'Fair & Lovely'. The article explains how this particular advert serves to articulate both imperial and neo-imperial discourses. Analysis of the advertisement is used as a basis for a wider discussion of India's 'fairness complex' and the complexities of complexion from a postcolonial perspective. The article demonstrates that imperialism – ancient and modern – and neo-imperial/globalisation discourses have provided the socio-cultural framework in which associations between white skin and beauty, wealth and success have developed.
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|a © Geography 2013
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4 |
|a Physical sciences
|x Earth sciences
|x Geography
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| 650 |
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4 |
|a Law
|x Jurisprudence
|x Philosophy of law
|x Justice
|x Fairness
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| 650 |
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4 |
|a Business
|x Industry
|x Industrial sectors
|x Manufacturing industries
|x Chemicals industries
|x Chemical products
|x Cleaning compounds
|x Surfactants
|x Soaps
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| 650 |
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4 |
|a Behavioral sciences
|x Anthropology
|x Ethnology
|x Ethnography
|x Asian studies
|x South Asian studies
|x India studies
|x Indian literature
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| 650 |
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4 |
|a Behavioral sciences
|x Anthropology
|x Ethnology
|x Ethnography
|x Asian studies
|x South Asian studies
|x India studies
|x Indian culture
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| 650 |
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4 |
|a Social sciences
|x Human geography
|x Cultural geography
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| 650 |
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4 |
|a Arts
|x Applied arts
|x Cosmetology
|x Cosmetics
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| 650 |
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4 |
|a Social sciences
|x Communications
|x Advertising
|x Advertising campaigns
|x Commercials
|x Television commercials
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| 650 |
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4 |
|a Philosophy
|x Applied philosophy
|x Social philosophy
|x Social criticism
|x Critical theory
|x Critical race theory
|x Whiteness studies
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| 650 |
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4 |
|a Biological sciences
|x Biology
|x Anatomy
|x Integumentary system
|x Skin
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| 655 |
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4 |
|a research-article
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| 773 |
0 |
8 |
|i Enthalten in
|t Geography
|d Geographical Association, 1927
|g 98(2013), 2, Seite 85-92
|w (DE-627)495688401
|w (DE-600)2197976-5
|x 20436564
|7 nnns
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| 773 |
1 |
8 |
|g volume:98
|g year:2013
|g number:2
|g pages:85-92
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| 856 |
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0 |
|u https://www.jstor.org/stable/24412204
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|d 98
|j 2013
|e 2
|h 85-92
|