"Even I Was Tempted": The Moral Ambivalence and Ethical Practice of Veiling-Fashion in Turkey

Veiling-fashion, with its array of brands and ever-changing styles, has been on the rise in Turkey in the past decade. Although the producers of these styles present them as the perfect melding of fashion and piety, our analysis of focus groups with consumers in Istanbul and Konya in 2009 shows that...

Ausführliche Beschreibung

Bibliographische Detailangaben
Veröffentlicht in:	Annals of the Association of American Geographers. - Blackwell Publishers, 1911. - 102(2012), 4, Seite 847-862
1. Verfasser:	Gökarıksel, Banu (VerfasserIn)
Weitere Verfasser:	Secor, Anna
Format:	Online-Aufsatz
Sprache:	English
Veröffentlicht:	2012
Zugriff auf das übergeordnete Werk:	Annals of the Association of American Geographers
Schlagworte:	Behavioral sciences Philosophy Political science Physical sciences Business Applied sciences Social sciences


LEADER	01000caa a22002652 4500
001	JST105280119
003	DE-627
005	20240624143503.0
007	cr uuu---uuuuu
008	180529s2012 xx \|\|\|\|\|o 00\| \|\|eng c
035			\|a (DE-627)JST105280119
035			\|a (JST)23275511
040			\|a DE-627 \|b ger \|c DE-627 \|e rakwb
041			\|a eng
100	1		\|a Gökarıksel, Banu \|e verfasserin \|4 aut
245	1	0	\|a "Even I Was Tempted": The Moral Ambivalence and Ethical Practice of Veiling-Fashion in Turkey
264		1	\|c 2012
336			\|a Text \|b txt \|2 rdacontent
337			\|a Computermedien \|b c \|2 rdamedia
338			\|a Online-Ressource \|b cr \|2 rdacarrier
520			\|a Veiling-fashion, with its array of brands and ever-changing styles, has been on the rise in Turkey in the past decade. Although the producers of these styles present them as the perfect melding of fashion and piety, our analysis of focus groups with consumers in Istanbul and Konya in 2009 shows that veiling-fashion is, in practice, rife with ambivalence. Veiling is undertaken in relation to the moral code of of Islam, but fashion, as consumption, works as part of an ever-shifting economy of taste and distinction. In Baudrillard's terms, veiling-fashion is morally ambivalent, caught between its function as modest covering according to Islam and its social signification. In their negotiation of this ambivalence, consumers of these styles turn veiling-fashion into an ethical practice, into part of how they form themselves in relation both to a moral code (Islam) and to the aesthetics, politics, and pleasures of their sociospatial environments. The ethical practice of veiling-fashion thus engages a complex spatial field of bodies, homes, streets, military or state spaces, and public arenas. Veiling-fashion consumers describe their daily practices in terms of a problem of self-governance, or the management of nefis, the bodily or material desires aroused by consumption and its display. In this management of nefis through the technology of veiling-fashion these women form themselves as subjects of ethico-politics in Turkey today. 面纱时尚，以其品牌和不断变化的款式阵列，在过去十年己经在土耳其的崛起。虽然这些样式的生产者把它们作为完美地融合时尚和虔诚的商品，我们对 2009 年在伊斯坦布尔和科尼亚的消费者的焦点团体的分析表明，在实践中，面纱时尚充斥着矛盾心理。面纱有关伊斯兰道德准则的行为，但时尚，作为消费，是一个不断变化的品味和差别经济的一部分。在鲍德里亚的术语里，面纱时尚在道义上是矛盾的，它陷于基于伊斯兰教的作为谦卑的覆盖功能和它的社会意义之间的矛盾。在这种矛盾心理的纠结中，这些款式的消费者把面纱时尚变成了一个道德实践，演变到有关她们如何形成既与一个道德准则（伊斯兰教），也与美学，政治，和其社会部分环境的乐趣相对应的自我。面纱时尚的道德实践活动，从而涉及了一个由个体，家庭，街道，军事或状态空间，和公共领域组成的复杂的空间领域。面纱时尚的消费者，依据自治的问题，或对美的管理，由于对面纱的消费和它的展现所引起的身体或物质的欲望，来描述她们的日常行为。在这种通过面纱时尚技术对美进行管理过程中，这些妇女在当今土耳其形成了她们自己的伦理政治科目。 La moda del velo, con su variedad de marcas y siempre cambiantes estilos, ha ido en aumento en Turquía en la última década. Aunque los fabricantes de estos estilos los presentan como la fusión perfecta de la moda y la devoción, nuestros análisis de grupos de enfoque con consumidores en Estambul e Iconia en 2009 muestra que el uso del velo está, en la práctica, lleno de ambivalencia. El velo se usa en relación con el código moral del Islam, pero la moda, como consumo, funciona como parte de una economía en constante cambio de gusto y distinción. En términos de Baudrillard, la moda del velo es moralmente ambivalente, atrapada entre su función de una modesta cobertura de acuerdo con el Islam y su significación social. En la gestión de esta ambivalencia, los consumidores de estos estilos vuelven el uso del velo en una práctica ética, en parte de cómo ellos se conciben tanto en relación a un código moral (el Islam) y a la estética, la política, y los placeres de sus entornos socio-espaciales. Así la práctica ética del uso del velo compromete a un complejo campo espacial de organismos, hogares, calles, espacios estatales o militares, y espacios públicos. Los consumidores del velo a la moda describen sus quehaceres cotidianos en términos de un problema de auto-gobierno, o el manejo del nefis, los deseos materiales o del cuerpo provocados por el consumo y su ostentación. En este manejo del nefis, a través de la tecnología del velo a la moda, estas mujeres se constituyen como sujetos de la ético-política en la Turquía actual.
540			\|a Copyright © 2012 Association of American Geographers
650		4	\|a Behavioral sciences \|x Behavioral economics \|x Consumer behavior \|x Ethical consumerism
650		4	\|a Philosophy \|x Axiology \|x Ethics \|x Normative ethics \|x Ethical codes
650		4	\|a Political science \|x Politics \|x Political ethics
650		4	\|a Philosophy \|x Axiology \|x Ethics \|x Normative ethics \|x Morality
650		4	\|a Physical sciences \|x Earth sciences \|x Geography
650		4	\|a Business \|x Industry \|x Industrial sectors \|x Manufacturing industries \|x Consumer goods industries \|x Clothing industry \|x Clothing \|x Womens apparel \|x Dresses
650		4	\|a Business \|x Industry \|x Industrial sectors \|x Manufacturing industries \|x Consumer goods industries \|x Clothing industry \|x Clothing \|x Clothing accessories \|x Headwear \|x Head coverings \|x Bonnets
650		4	\|a Applied sciences \|x Research methods \|x Survey research \|x Survey methods \|x Focus groups
650		4	\|a Social sciences \|x Population studies \|x Human populations \|x Persons \|x Women
650		4	\|a Philosophy \|x Axiology \|x Ethics \|x Normative ethics \|x Morality \|x Moral relativism \|x Moral ambivalence \|x People, Place, and Region
655		4	\|a research-article
700	1		\|a Secor, Anna \|e verfasserin \|4 aut
773	0	8	\|i Enthalten in \|t Annals of the Association of American Geographers \|d Blackwell Publishers, 1911 \|g 102(2012), 4, Seite 847-862 \|w (DE-627)300589182 \|w (DE-600)1482449-8 \|x 14678306 \|7 nnns
773	1	8	\|g volume:102 \|g year:2012 \|g number:4 \|g pages:847-862
856	4	0	\|u http://dx.doi.org/10.1080/00045608.2011.601221 \|3 Volltext
912			\|a GBV_USEFLAG_A
912			\|a SYSFLAG_A
912			\|a GBV_JST
912			\|a GBV_ILN_11
912			\|a GBV_ILN_20
912			\|a GBV_ILN_22
912			\|a GBV_ILN_24
912			\|a GBV_ILN_31
912			\|a GBV_ILN_39
912			\|a GBV_ILN_40
912			\|a GBV_ILN_60
912			\|a GBV_ILN_62
912			\|a GBV_ILN_63
912			\|a GBV_ILN_69
912			\|a GBV_ILN_70
912			\|a GBV_ILN_90
912			\|a GBV_ILN_100
912			\|a GBV_ILN_110
912			\|a GBV_ILN_120
912			\|a GBV_ILN_151
912			\|a GBV_ILN_206
912			\|a GBV_ILN_224
912			\|a GBV_ILN_285
912			\|a GBV_ILN_370
912			\|a GBV_ILN_374
912			\|a GBV_ILN_702
912			\|a GBV_ILN_2001
912			\|a GBV_ILN_2003
912			\|a GBV_ILN_2005
912			\|a GBV_ILN_2006
912			\|a GBV_ILN_2007
912			\|a GBV_ILN_2008
912			\|a GBV_ILN_2009
912			\|a GBV_ILN_2010
912			\|a GBV_ILN_2011
912			\|a GBV_ILN_2014
912			\|a GBV_ILN_2015
912			\|a GBV_ILN_2018
912			\|a GBV_ILN_2020
912			\|a GBV_ILN_2021
912			\|a GBV_ILN_2025
912			\|a GBV_ILN_2026
912			\|a GBV_ILN_2027
912			\|a GBV_ILN_2031
912			\|a GBV_ILN_2034
912			\|a GBV_ILN_2038
912			\|a GBV_ILN_2044
912			\|a GBV_ILN_2048
912			\|a GBV_ILN_2050
912			\|a GBV_ILN_2055
912			\|a GBV_ILN_2056
912			\|a GBV_ILN_2057
912			\|a GBV_ILN_2061
912			\|a GBV_ILN_2106
912			\|a GBV_ILN_2107
912			\|a GBV_ILN_2111
912			\|a GBV_ILN_2113
912			\|a GBV_ILN_2147
912			\|a GBV_ILN_2148
912			\|a GBV_ILN_2190
912			\|a GBV_ILN_2232
912			\|a GBV_ILN_2470
912			\|a GBV_ILN_2507
912			\|a GBV_ILN_2933
912			\|a GBV_ILN_2949
912			\|a GBV_ILN_2950
912			\|a GBV_ILN_4012
912			\|a GBV_ILN_4035
912			\|a GBV_ILN_4037
912			\|a GBV_ILN_4046
912			\|a GBV_ILN_4112
912			\|a GBV_ILN_4125
912			\|a GBV_ILN_4126
912			\|a GBV_ILN_4242
912			\|a GBV_ILN_4246
912			\|a GBV_ILN_4249
912			\|a GBV_ILN_4251
912			\|a GBV_ILN_4305
912			\|a GBV_ILN_4306
912			\|a GBV_ILN_4307
912			\|a GBV_ILN_4313
912			\|a GBV_ILN_4322
912			\|a GBV_ILN_4323
912			\|a GBV_ILN_4324
912			\|a GBV_ILN_4325
912			\|a GBV_ILN_4335
912			\|a GBV_ILN_4338
912			\|a GBV_ILN_4346
912			\|a GBV_ILN_4393
912			\|a GBV_ILN_4700
951			\|a AR
952			\|d 102 \|j 2012 \|e 4 \|h 847-862