Monetary and Affective Judgments of Consumer Goods: Modes of Evaluation Matter
Participants who evaluated 2 positively valued items separately reported more positive attraction (using affective and monetary measures) than those who evaluated the same two items as a unit. In Experiments 1–3, this separate/unitary evaluation effect was obtained when participants evaluated produc...
| Veröffentlicht in: | The American Journal of Psychology. - University of Illinois Press, 1887. - 127(2014), 3, Seite 351-365 |
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| Format: | Online-Aufsatz |
| Veröffentlicht: |
2014
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| Zugriff auf das übergeordnete Werk: | The American Journal of Psychology |
| Schlagworte: | Applied sciences Behavioral sciences Economics Business Philosophy Arts |
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