Profit Margins: Silent Era Precursors of Online Advertising Tactics
Abstract New media, in the process of stabilization, always encounter the challenge of consumer-goods advertising. This challenge takes recognizable form when successful (and unsuccessful) ideas developed for one medium are revisited as ways to integrate advertising as palatably as possible into a n...
| Veröffentlicht in: | Film History: An International Journal. - Indiana University Press, 1987. - 24(2012), 1, Seite 82-96 |
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| Format: | Online-Aufsatz |
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2012
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| Zugriff auf das übergeordnete Werk: | Film History: An International Journal |
| Schlagworte: | Advertising media in transition new media theaters YouTube Behavioral sciences Law Social sciences Applied sciences Business |