Entrepreneurial marketing and accommodation businesses in East Peninsular Malaysia
The development of tourism and the hospitality industry has paved the way for the proliferation in this region of many small- and medium-accommodation businesses, which are usually dependent on the attractiveness of tourism products offered in each tourist destination. The present study focuses on t...
| Veröffentlicht in: | Tourism and Hospitality Research. - SAGE Publications. - 12(2012), 2, Seite 89-100 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Zugriff auf das übergeordnete Werk: | Tourism and Hospitality Research |
| Schlagworte: | Business Behavioral sciences Economics Arts Social sciences |
| Online verfügbar |
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