The Perils of N = 1
Research projects have three phases: (1) design, (2) execution, and (3) systematic exploration of range and limits. To achieve external credibility, positivistic and interpretive consumer researchers must pay close attention to phase 3.
Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 28(2001), 3, Seite 494-498 |
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Format: | Online-Aufsatz |
Veröffentlicht: |
2001
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Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
Schlagworte: | Inference Making Philosophy of Science Theory Construction/Testing Experimental Design and Analysis Meta‐Analysis Business Health sciences Social sciences Economics Mathematics mehr... |