Choosing Outcomes versus Choosing Products: Consumer‐Focused Retirement Investment Advice
Investing for retirement is one of the most consequential yet daunting decisions consumers face. We present a way to both aid and understand consumers as they construct preferences for retirement income. The method enables consumers to build desired probability distributions of wealth constrained by...
Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 35(2008), 3, Seite 440-456 |
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Format: | Online-Aufsatz |
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2008
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Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
Schlagworte: | Behavioral Decision Theory Consumer Information/Education Consumer Welfare/Quality of Life Perceived Risk Preferences Economics Behavioral sciences Mathematics Daniel G. |