Strategic Planning as Competitive Advantage

Since 1970, over forty empirical studies have examined the performance consequences of formal strategic planning. This line of research has drawn heavy criticism from reviewers on methodological grounds, and has produced confusing, apparently contradictory results. This article reevaluates the plann...

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Veröffentlicht in:Strategic Management Journal. - John Wiley & Sons. - 13(1992), 7, Seite 551-558
1. Verfasser: Powell, Thomas C. (VerfasserIn)
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 1992
Zugriff auf das übergeordnete Werk:Strategic Management Journal
Schlagworte:Strategic Planning Competitive Advantage Resource Theory Business Economics Mathematics
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520 |a Since 1970, over forty empirical studies have examined the performance consequences of formal strategic planning. This line of research has drawn heavy criticism from reviewers on methodological grounds, and has produced confusing, apparently contradictory results. This article reevaluates the planning-performance relationship from a resource perspective, arguing that strategic planning does not satisfy the criteria for sustainable competitive advantage-although it may produce economic value, it is easily imitated and may be substitutable. The article suggests that previous studies produced inconsistent results because they did not account for the dissemination of strategic planning over time, or for industry differences in strategic planning factor markets. An empirical test in two industries finds that formal strategic planning and financial performance are unrelated in a `planning equilibrium' industry, but positively related in an industry with strategic planning factor market imperfections. 
540 |a Copyright 1992 John Wiley and Sons Limited 
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