A Party of a Different Color? Race, Campaign Communication, and Party Politics
Although studies have examined the contents of party images and the impact of those images on candidate evaluations, we do not have an understanding of the conditions that lead to party image change. In this article, I examine the impact of racialized campaigns on perceptions of individuals' pa...
| Veröffentlicht in: | Political Behavior. - Plenum Publishing Corporation. - 26(2004), 3, Seite 249-270 |
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| 1. Verfasser: | |
| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2004
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| Zugriff auf das übergeordnete Werk: | Political Behavior |
| Schlagworte: | Party Images Race Public Opinion Political Symbols Elections Political science Social sciences Behavioral sciences Economics |
| Zusammenfassung: | Although studies have examined the contents of party images and the impact of those images on candidate evaluations, we do not have an understanding of the conditions that lead to party image change. In this article, I examine the impact of racialized campaigns on perceptions of individuals' party images. Moreover, I explore the factors that mediate die campaigns' effects. I argue that the success of a strategy's ability to alter party images depends on the strength of the individuals' extant party images. Using the 2000 Republican National Convention as a case study, I find that party images are indeed malleable. Further, I find that race, party identification, and education mediate party image change. |
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| ISSN: | 15736687 |