Collaborating to Compete
In collaborating to compete, firms forge different types of strategic alliances: same-function alliances, parallel development of new products, and cross-functional alliances. A major challenge in the management of these alliances is how to control the resource commitment of partners to the collabor...
| Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 19(2000), 2, Seite 105-126 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2000
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| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | Strategic Alliances Experimental Economics Competitive Strategy Game Theory New Product Development Behavioral sciences Business Economics Social sciences Applied sciences |
| Online verfügbar |
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