Side Payments in Marketing
Side payments, known politely as gainsharing and pejoratively as bribery, are prevalent in marketing. Indeed, many management schools have added ethics modules to their basic marketing courses to discuss these issues and there is much discussion of side payments in the literature (e.g., Adams 1995,...
| Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 16(1997), 3, Seite 246-255 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1997
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| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | Incentive Systems Salesforce Agency Theory Side Payments Business Economics Behavioral sciences Mathematics |
| Online verfügbar |
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