Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Pioneers' marketing mix reactions to new entries are recognized as important determinants of the outcome of pioneer-late mover competition, particularly in price-inelastic markets such as those for pharmaceuticals, cigarettes, and luxury goods. Managers in such markets are interested in better...
| Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 16(1997), 3, Seite 271-293 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1997
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| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | Competitive Strategy Defensive Strategy Econometric Models Game Theory Marketing Mix Resource Allocation Policy Business Behavioral sciences Economics Social sciences mehr... |
| Online verfügbar |
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