A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation
In this paper we show that performance information about "forgone" alternatives (i.e., alternative that were considered but not chosen) can have a significant impact on post-choice valuation. Our approach introduces a new and parsimonious way of looking at satisfaction that combines the li...
| Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 16(1997), 2, Seite 97-111 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1997
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| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | Buyer Behavior Utility Theory Disappointment Regret Post-Choice Valuation Satisfaction Behavioral sciences Business Law Applied sciences mehr... |
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