Bayesian Statistics and Marketing
Bayesian methods have become widespread in marketing literature. We review the essence of the Bayesian approach and explain why it is particularly useful for marketing problems. While the appeal of the Bayesian approach has long been noted by researchers, recent developments in computational methods...
| Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 22(2003), 3, Seite 304-328 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2003
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| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | Bayesian Statistics Decision Theory Marketing Models Critical Review Business Economics Applied sciences Mathematics Behavioral sciences Information science |
| Online verfügbar |
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