Delegating Pricing Decisions
An outstanding problem in marketing is why some firms in a competitive market delegate pricing decisions to agents and other firms do not. This paper analyzes the impact of competition on the delegation decision and, in turn, the impact of delegation on prices and incentives. The theory builds on th...
| Veröffentlicht in: | Marketing Science. - Institute for Operations Research and the Management Sciences. - 20(2001), 2, Seite 143-169 |
|---|---|
| 1. Verfasser: | |
| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2001
|
| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | Salesforce Delegation Agency Theory Competition Business Economics Mathematics Applied sciences |
| Online verfügbar |
Volltext |