Experimental Evidence for Agency Models of Salesforce Compensation

Academic work on sales compensation plans features agency models prominently, and these models have also been used to build decision aids for managers. However, empirical support remains sketchy. We conducted three experiments to investigate three unresolved predictions involving the incentive-insur...

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Bibliographische Detailangaben
Veröffentlicht in:Marketing Science. - Institute for Operations Research and the Management Sciences. - 19(2000), 4, Seite 348-365
1. Verfasser: Ghosh, Mrinal (VerfasserIn)
Weitere Verfasser: John, George
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2000
Zugriff auf das übergeordnete Werk:Marketing Science
Schlagworte:Experimental Economics Agency Theory Sales Compensation Salesforce Business Economics Behavioral sciences Applied sciences Philosophy