Editorial: Consulting, Research, and Consulting Research
Consulting and scholarly research often have very different objectives with respect to advancements in practice, theory, and observation (e.g., data collections). For example, consulting often emphasizes immediate benefits, specialized applications, and a focus on only the key variables. Scholarly r...
| Veröffentlicht in: | Marketing Science. - INFORMS. - 23(2004), 2, Seite 173-179 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2004
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| Zugriff auf das übergeordnete Werk: | Marketing Science |
| Schlagworte: | Marketing models Scholarly research Industry practice Academic consulting Theory Business Social sciences Education Applied sciences |
| Online verfügbar |
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