The Effect of Set Composition on Stopping Behavior in a Finite Search among Assortments
The process by which individuals make sequential searches among choice sets prior to choosing a single item is examined. Economic search theory prescribes that such searches should be made by focusing on expectations of the maximum utility likely to be found in each set, ignoring external features o...
| Veröffentlicht in: | Marketing Letters. - Springer Science + Business Media. - 8(1997), 1, Seite 131-143 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1997
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| Zugriff auf das übergeordnete Werk: | Marketing Letters |
| Schlagworte: | Search Theory Context Effects Sequential Decision Making Philosophy Applied sciences Economics Arts Behavioral sciences Mathematics |
| Online verfügbar |
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