Compensation Plans for Single- and Multi-Product Salesforces: An Application of the Holmstrom-Milgrom Model

The agency theory approach to understanding salesforce compensation plans is modified to incorporate the intratemporal nature of the salesperson's effort-rate decision, i.e., the decision about the effort-rate at any given point in time potentially depends upon the sales performance up to that...

Ausführliche Beschreibung

Bibliographische Detailangaben
Veröffentlicht in:Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 39(1993), 7, Seite 777-793
1. Verfasser: Lal, Rajiv (VerfasserIn)
Weitere Verfasser: Srinivasan, V.
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 1993
Zugriff auf das übergeordnete Werk:Management Science
Schlagworte:Salesforce Compensation Agency Theory Salesforce Management Business Economics