Revenue Management under a General Discrete Choice Model of Consumer Behavior
Customer choice behavior, such as buy-up and buy-down, is an important phenomenon in a wide range of revenue management contexts. Yet most revenue management methodologies ignore this phenomenonor at best approximate it in a heuristic way. In this paper, we provide an exact and quite general analysi...
| Veröffentlicht in: | Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 50(2004), 1, Seite 15-33 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2004
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| Zugriff auf das übergeordnete Werk: | Management Science |
| Schlagworte: | yield management revenue management discrete choice theory dynamic programming maximum likelihood estimation EM method Economics Social sciences Mathematics Behavioral sciences mehr... |
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