A Theoretical Approach to Web Design in E-Commerce: A Belief Reinforcement Model
Effective website design plays a critical role in attracting and maintaining customers' interest. Despite the importance of websites as the major and, at times, sole channel of communication in e-business, little theoretical knowledge is available about how websites may influence online shopper...
| Veröffentlicht in: | Management Science. - Institute for Operations Research and the Management Sciences, 1954. - 51(2005), 8, Seite 1219-1235 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
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2005
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| Zugriff auf das übergeordnete Werk: | Management Science |
| Schlagworte: | Web-design elements Web-customer beliefs theory of planned behavior external referents external subjective norm actor-network theory isomorphism Applied sciences Business Social sciences mehr... |
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