Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
Customers are influenced not only by how much they trust a company and its representatives but also by how much they trust the broader context in which the market exchange is taking place. In this article, the authors test two rival sociological perspectives regarding the influence of customer trust...
| Veröffentlicht in: | Journal of Marketing Research. - American Marketing Association. - 45(2008), 2, Seite 241-256 |
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| Format: | Online-Aufsatz |
| Sprache: | English |
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2008
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| Zugriff auf das übergeordnete Werk: | Journal of Marketing Research |
| Schlagworte: | trust customer relationship management financial services marketing sociological theories Behavioral sciences Economics Philosophy Business Mathematics |
| Online verfügbar |
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