The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice
A default option is the choice alternative a consumer receives if he/she does not explicitly specify otherwise. In this article we argue that defaults can invoke a consumer’s "marketplace metacognition," his/her social intelligence about marketplace behavior. This metacognitive account of...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 31(2004), 3, Seite 529-539 |
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| Format: | Online-Aufsatz |
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2004
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Behavioral Decision Theory Choice (Brand or Product Level) Judgment and Decision Making Situation/Context Issues Preferences Behavioral sciences Economics Applied sciences Mathematics Business |