Goal Orientation and Consumer Preference for the Status Quo
Consumers often must choose between a course of action that preserves the status quo and a course of action that is a departure from the status quo. This research demonstrates that preference for the status quo is a function of goal orientation and, in particular, that it tends to be more pronounced...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 31(2004), 3, Seite 557-565 |
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| Format: | Online-Aufsatz |
| Veröffentlicht: |
2004
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Behavioral Decision Theory Motivation/Desires/Goals Judgment and Decision Making Preferences Choice (Brand or Product Level) Behavioral sciences Law Economics Alexander |