Consistency and Validity Issues in Consumer Judgments

Prior research has traced poor judgment quality to poor calibration. We suggest inconsistency to be another reason for poor judgment quality—utilizing different models on different occasions resulting in increased wandering in judgments. We demonstrate differing consistency in the utilization of mod...

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Veröffentlicht in:	Journal of Consumer Research. - University of Chicago Press. - 33(2006), 3, Seite 291-303
1. Verfasser:	Mishra, Arul (VerfasserIn)
Weitere Verfasser:	Nayakankuppam, Dhananjay
Format:	Online-Aufsatz
Veröffentlicht:	2006
Zugriff auf das übergeordnete Werk:	Journal of Consumer Research
Schlagworte:	Behavioral Decision Theory Judgment and Decision Making Cognitive Processes Hierarchical Models Situation/Context Issues Applied sciences Business Philosophy Behavioral sciences Mathematics mehr... Linguistics Information science Arul