Framing and Risky Choice as Influenced by Comparison of One's Achievements with Others: The Case of Investment in the Stock Exchange
Based on social comparison theory and equity theory, the first aim of this study was to examine the hypothesis that framing is affected not only by previous success or failure, but also by comparisons with relevant others' outcomes as well. The second aim of the study was to examine prospect th...
Veröffentlicht in: | Journal of Business and Psychology. - Springer Science + Business Media. - 18(2004), 3, Seite 301-321 |
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Format: | Online-Aufsatz |
Sprache: | English |
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2004
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Zugriff auf das übergeordnete Werk: | Journal of Business and Psychology |
Schlagworte: | Framing Prospect theory Equity Social comparison Risk aversion Stocks investment Behavioral sciences Economics Mathematics |
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