| Zusammenfassung: | Purpose To examine the impact of benefit information in recruitment advertisements on job pursuit intentions. Design/Methodology/Approach We collected data from maquiladora workers in Mexico (N = 186). Findings We found that ads offering detailed descriptions of benefits increased applicants' job pursuit intentions more than ads that simply offered fringe benefits better than those required by law. In turn, ads that offered benefits better than those required by law increased job pursuit intentions more than ads that offered benefits only equal to the law. Benefit information was especially attractive to married employees. Implications Since applicants are differentially receptive to varied benefit information provided in recruiting advertisements, the content of the advertisement should be carefully analyzed. The return on investment in using this recruiting source may show that advertising specific benefits may significantly increase the pool of applicants when compared to other recruiting sources. In addition, this study offers human resources professionals empirical evidence that the content of the advertisements related to fringe benefits can influence the job pursuit intentions of applicants. Also, by including specific messages, the job pursuit intentions of married applicants can be increased. Originality/Value This study shows that benefit information in recruitment advertisements is important in a context where benefits represent a high percentage of total employee compensation.
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