Feature Complementarity and Assortment in Choice
This research argues that the purchase probability from a given choice set is contingent on the complementarity of the features differentiating its options. In particular, two types of features are distinguished: complementary features, which are characterized by the additivity of their utilities, a...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 31(2005), 4, Seite 748-759 |
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| Format: | Online-Aufsatz |
| Veröffentlicht: |
2005
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Behavioral Decision Theory Judgment and Decision Making Choice (Brand or Product Level) Preferences Health sciences Business Behavioral sciences Mathematics Philosophy Physical sciences mehr... |