Losers, Winners, and Biased Trades
When faced with sequential information, consumers tend to fall prey to one of two well‐known heuristics: the hot (or cold) hand and the gambler’s fallacy. The authors relate these two traditionally separate heuristics to differences in accepting (buy) versus rejecting (sell) decisions. They identify...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 32(2005), 2, Seite 324-329 |
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| Format: | Online-Aufsatz |
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2005
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Inference Making Behavioral Decision Theory Judgment and Decision Making Economic Theories and Analysis Behavioral sciences Economics Business Social sciences Joseph |