Regret in Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision Justifiability

The decision‐making literature has consistently reported that decisions to maintain the status quo tend to be regretted less than decisions to change it. We examine the consequences of repeat purchasing (maintaining the status quo) versus switching in the context of information regarding the reason...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of Consumer Research. - University of Chicago Press. - 29(2002), 1, Seite 116-128
1. Verfasser:	Inman, J. Jeffrey (VerfasserIn)
Weitere Verfasser:	Zeelenberg, Marcel
Format:	Online-Aufsatz
Veröffentlicht:	2002
Zugriff auf das übergeordnete Werk:	Journal of Consumer Research
Schlagworte:	Affect/Emotions/Mood Behavioral Decision Theory Economic Psychology Judgment and Decision Making Satisfaction Behavioral sciences Applied sciences Business Philosophy Arts mehr... Mathematics J. Jeffrey