Reexamination and Extension of Kleine, Kleine, and Kernan's Social Identity Model of Mundane Consumption: The Mediating Role of the Appraisal Process
Solomon ( 1983 ) proposed that products, as social stimuli, influence reflected appraisals. Appraisals, in turn, influence self‐definition. Kleine, Kleine, and Kernan ( 1993 , study 2) empirically supported Solomon’s hypothesis. Appraisals were found to completely mediate the relationship between po...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 28(2002), 4, Seite 659-669 |
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| Format: | Online-Aufsatz |
| Veröffentlicht: |
2002
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Attribution/Self‐Perception Experiential Consumption Self‐concept Sociological Theories/Analysis Symbolic Consumption/Semiotics Behavioral sciences Mathematics Philosophy Applied sciences Debra A. |