THE SIMULATED CONSUMER - AN AGENT-BASED APPROACH TO SHOPPING BEHAVIOUR
Recent research on consumption has indicated a growing differentiation of consumption styles and habits, which in turn make the shoppers' decisions increasingly hard to grasp and more complex in general. In particular, it is found that the classic modelling techniques fail to sufficiently repre...
| Veröffentlicht in: | Erdkunde. - Erdkunde. - 66(2012), 1, Seite 13-25 |
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| Weitere Verfasser: | , |
| Format: | Online-Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
2012
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| Zugriff auf das übergeordnete Werk: | Erdkunde |
| Schlagworte: | Arts Behavioral sciences Applied sciences Social sciences Business Physical sciences |
| Online verfügbar |
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