How Much Do You Like It? Within‐Alternative Conflict and Subjective Confidence in Consumer Judgments
We seek to reinforce the importance of the notion of within‐alternative conflict for consumer research. We replicate our own earlier findings that conflict associated with integrating an alternative’s pros and cons influences responses to a judgment task. In the earlier work, we focused on test‐rete...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 30(2003), 3, Seite 464-472 |
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| Format: | Online-Aufsatz |
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2003
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Behavioral Decision Theory Judgment and Decision Making Psychometrics Issues Mathematics Business Applied sciences Philosophy Behavioral sciences Mary Frances |