The Happiness of Giving: The Time‐Ask Effect
This research examines how a focus on time versus money can lead to two distinct mind‐sets that affect consumers’ willingness to donate to charitable causes. The results of three experiments, conducted both in the lab and in the field, reveal that asking individuals to think about "how much tim...
| Veröffentlicht in: | Journal of Consumer Research. - University of Chicago Press. - 35(2008), 3, Seite 543-557 |
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| Format: | Online-Aufsatz |
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2008
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| Zugriff auf das übergeordnete Werk: | Journal of Consumer Research |
| Schlagworte: | Behavioral Decision Theory Charity and Gift Giving Consumer Welfare/Quality of Life Judgment and Decision Making Time Experimental Design and Analysis (ANOVA) Behavioral sciences Economics Philosophy Mathematics mehr... |