The Part Played by Gentiles in the Flow of Mass Communications: On the Ethnic Utopia of "Personal Influence"

The Part Played by Gentiles in the Flow of Mass Communications: On the Ethnic Utopia of "Personal Influence"

Personal Influence is not only a landmark study within the sociological literature on networks, influence, and decision making. It is also an allegory of Jewish-ethnic identity in mid-twentieth-century America and a sideways commentary on modern Jewish involvement in communications. The book partici...

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Bibliographische Detailangaben
Veröffentlicht in:The Annals of the American Academy of Political and Social Science. - Sage Publications. - 608(2006) vom: Nov., Seite 97-114
1. Verfasser: Peters, John Durham (VerfasserIn)
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2006
Zugriff auf das übergeordnete Werk:The Annals of the American Academy of Political and Social Science
Schlagworte:Communication research Jewish studies American democracy Intellectual history Social science Sociology Ethnicity Behavioral sciences History Social sciences Arts
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520 |a Personal Influence is not only a landmark study within the sociological literature on networks, influence, and decision making. It is also an allegory of Jewish-ethnic identity in mid-twentieth-century America and a sideways commentary on modern Jewish involvement in communications. The book participates in a utopian imagination of society in which Jews and Gentiles alike would be centrally involved in the flow of communications. It turns from Gentile-style status toward Jewish-style connectivity as the basis of social power; defends socially grounded conceptions of mental life against Gentile individualism; insists in its notion of the two-step flow on the rabbinic principle that a text without a commentary is meaningless; and performs some amazing intellectual-moral-historical footwork with the most inconspicuous of all its central terms, "people." In all these things, it can be read as a "Jewish" text in some sense. 
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