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|t Erfolgreiches Management von Bibliotheken und Informationseinrichtungen ; Bd. 3: Marketing und Kommunikationspolitik; Produktpolitik, Informationsdienstleistungen; Bibliothekspraxis und EDV; Rechtliche Grundlagen der Bibliothekspraxis
|d Hamburg : Dashöfer, 2002
|g 2013, 42. Erg.-Lfg., Kapitel 3/9.9, S. 1-22
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