Navigating nationalism in global enterprise : a century of Indo-German business relations
Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colon...
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| Format: | E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, United Kingdom : Cambridge University Press,
2023
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| Mit dem übergeordneten Werk verknüpfte Titel: | Cambridge studies in the emergence of global enterprise
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| Schlagworte: | Internationales Management Strategisches Management Nationalismus Multinationales Unternehmen Deutschland Indien International business enterprises Nationalism |
| Umfang: | 1 online resource (xii, 286 pages) |
| Online verfügbar |
Nur an Rechnern am DHIP / uniquement à I'IHA |
| Online verfügbar |
Resolving-System |