Practical marketing for the academic library

Chapter 1. Building Your Team -- Formal Teams -- Informal Teams -- Best Practices for Building Teams -- Establishing Your Scope -- Affective Team Leadership -- Quick Tips -- From the Field -- References -- Chapter 2. Defining Your Areas -- What Does Marketing Mean to You? -- Types of Communication -...

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Détails bibliographiques

Auteur principal:	Villamor, Stephanie Espinoza (Auteur)
Autres auteurs:	Shotick, Kimberly
Format:	Ebook
Langue:	English
Publié:	Santa Barbara : ABC-CLIO, LLC, 2022
Sujets:	Academic libraries-United States-Congresses Academic libraries-Quality control Academic libraries Libraries and colleges Electronic books
Description matérielle:	1 online resource (159 pages)