The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere
| Weitere Verfasser: | , |
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| Format: | E-Book |
| Sprache: | English |
| Veröffentlicht: |
London : German Historical Institute London,
2011
Oxford : Oxford University Press, 2011 Deutsches Historisches Institut London |
| Mit dem übergeordneten Werk verknüpfte Titel: | Studies of the German Historical Institute London
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| Schlagworte: | Marketing research Consumer behavior Verbraucherforschung Marktforschung Verbraucherverhalten Verbraucher Konsumentenverhalten Geschichte Alternativbewegung Datenschutz |
Inhaltsangabe:
- Introduction
- Perspectives for a history of market research, consumer movements, and the political public sphere Kerstin Brückweh
- Producing knowledge about citizens and consumers : market research and opinion polling
- A radical past? : the politics of market research in Britain, 1900-1950 Stefan Schwarzkopf
- Between opinion and desire : Elle magazine's survey research in 1950s France Judith G. Coffin
- Targeting and educating consumers in West Germany : market research by the Allensbach Institute up to the 1970s Norbert Grube
- Acting on one's own initiative : consumer movements
- Consumer activism : rights or duties? Matthew Hilton
- Crosland's consumer politics Lawrence Black
- Consumer groups with or without a state : the history of a misunderstanding in France, 1945-2006 Alain Chatriot
- German co-ops in the public sphere, 1890-1968 : a plea for a longer perspective Michael Prinz
- Communicating knowledge : market research, data protection, and the political
- Consumers, citizens, and deviants : differing forms of personal identification in England since the Victorian period Edward Higgs
- Between global and local : the invention of data privacy in the United States and France Gunnar Trumbull
- Citizen-consumers : hyphenation, identification, depoliticization? John Clarke
- Cultures of products and political cultures : looking for transfer performances Rainer Gries
- Outlook : citizens and consumers in the twentieth century
- Suggestions for further research Heinz-Gerhard Haupt.