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|e verfasserin
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|a "Ihre Autos bemalten sie mit den Farben ihrer Träume"
|b die Darstellung westlicher Alternativtourist/innen auf dem "Hippie Trail" in ARD-Fernsehberichten der frühen 1970er Jahre
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|i Enthalten in
|t Rundfunk und Geschichte
|d Frankfurt, M. : Studienkreis, 1995
|g 44(2018), 3/4, Seite 20-30
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|w (DE-600)1226894-X
|w (DE-576)04531330X
|x 1434-4408
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|g volume:44
|g year:2018
|g number:3/4
|g pages:20-30
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|d 44
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|a Alternativourismus 60er Jahre
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|a Tourismusberichterstattung 70er Jahre
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|x DE-18-174
|b 1968 not only saw leftist student protests in Western Europe. In the decades between 1960 and 1980, the new interest of American and Western European youth in mind expansion and exploration of one's consciousness first led to the experimentation with psychoactive drugs like LSD. Shortly after, East Asian religions, especially Buddhism, attracted many young people in the West on their spiritual journey for authenticity and truth. For the Counterculture on both sides of the Atlantic an idealized India functioned as the embodiment of the complete "Other" in contrast to the perceived coldness of the materialistic "West". Especially after the "failed" protests of 1968, many youthful travellers set out on a journey to India and Nepal and an inner journey in search of themselves. The overland route quickly became known as the "Hippie Trail". Where the Hippies went, television went too. The article asks how German public TV presented the travellers. Despite emphasising the problem of drug consumption among the Hippies, the general longing of the travellers for a deeper meaning and their interest in "Eastern" religions were not completely discarded as senseless enterprises. In fact, the article argues that the Hippies, as representatives of decidedly hedonistic approach to life, anticipated the general societal trend towards postmaterialist values. Therefore, their desire to drop out of modern meritocracy was met with a certain degree of tolerance by the broadcast producers.
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