Strategic planning for nonprofit health care organization funding
Nonprofit health care organizations are experiencing intense competition and difficulties in maintaining current funding levels. Too often, tactical rather than strategic use of marketing is applied in fund-raising efforts. This article presents a strategic planning model for developing constituency...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 6(1986), 1 vom: 15. März, Seite 13-21 |
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| 1. Verfasser: | |
| Weitere Verfasser: | , |
| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1986
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |