Using mass transit public service advertising to market family planning
To increase public awareness of family planning services in New Jersey, the Family Planning Program of the State Department of Health conducted an intermediary marketing campaign using free public service advertising on mass transit. In 1986, the year of the campaign, 237 calls were made to the adve...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 10(1990), 1 vom: 01. März, Seite 53-5 |
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| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1990
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |