Using mass transit public service advertising to market family planning

To increase public awareness of family planning services in New Jersey, the Family Planning Program of the State Department of Health conducted an intermediary marketing campaign using free public service advertising on mass transit. In 1986, the year of the campaign, 237 calls were made to the adve...

Ausführliche Beschreibung

Bibliographische Detailangaben
Veröffentlicht in:	Journal of health care marketing. - 1980-1981. - 10(1990), 1 vom: 01. März, Seite 53-5
1. Verfasser:	Blonna, R (VerfasserIn)
Weitere Verfasser:	McNally, K, Grasso, C
Format:	Aufsatz
Sprache:	English
Veröffentlicht:	1990
Zugriff auf das übergeordnete Werk:	Journal of health care marketing
Schlagworte:	Journal Article


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245	1	0	\|a Using mass transit public service advertising to market family planning
264		1	\|c 1990
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500			\|a Date Completed 25.04.1990
500			\|a Date Revised 10.12.2019
500			\|a published: Print
500			\|a Citation Status MEDLINE
520			\|a To increase public awareness of family planning services in New Jersey, the Family Planning Program of the State Department of Health conducted an intermediary marketing campaign using free public service advertising on mass transit. In 1986, the year of the campaign, 237 calls were made to the advertised hotline, resulting in a like number of referrals to family planning service providers. Also, 2664 new patients examined in the state's family planning agencies in 1986 cited exposure to the media campaign as the reason for their visits. The results of the campaign and their implications for other public service agencies are discussed
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