Using mass transit public service advertising to market family planning
To increase public awareness of family planning services in New Jersey, the Family Planning Program of the State Department of Health conducted an intermediary marketing campaign using free public service advertising on mass transit. In 1986, the year of the campaign, 237 calls were made to the adve...
| Veröffentlicht in: | Journal of health care marketing. - 1980-1981. - 10(1990), 1 vom: 01. März, Seite 53-5 |
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| Format: | Aufsatz |
| Sprache: | English |
| Veröffentlicht: |
1990
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| Zugriff auf das übergeordnete Werk: | Journal of health care marketing |
| Schlagworte: | Journal Article |
| Zusammenfassung: | To increase public awareness of family planning services in New Jersey, the Family Planning Program of the State Department of Health conducted an intermediary marketing campaign using free public service advertising on mass transit. In 1986, the year of the campaign, 237 calls were made to the advertised hotline, resulting in a like number of referrals to family planning service providers. Also, 2664 new patients examined in the state's family planning agencies in 1986 cited exposure to the media campaign as the reason for their visits. The results of the campaign and their implications for other public service agencies are discussed |
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| Beschreibung: | Date Completed 25.04.1990 Date Revised 10.12.2019 published: Print Citation Status MEDLINE |
| ISSN: | 0737-3252 |