Deep Audience Analysis: A Proposed Method for Analyzing Audiences for Environment-Related Communication

Purpose: In this article I propose an audience analysis instrument designed to representative members of a desired target population's underlying predispositions in terms of the sources of information they privilege, their motivations toward environment-related action, and the commonplaces that...

Ausführliche Beschreibung

Bibliographische Detailangaben
Veröffentlicht in:Technical Communication. - Society for Technical Communication, 1967. - 60(2013), 3, Seite 94-117
1. Verfasser: Ross, Derek G. (VerfasserIn)
Format: Online-Aufsatz
Sprache:English
Veröffentlicht: 2013
Zugriff auf das übergeordnete Werk:Technical Communication
Schlagworte:Social sciences Arts Political science Information science Applied sciences