Cultural heritage marketing : a relationship marketing approach to conservation services
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| Format: | Ebook |
| Langue: | English |
| Publié: |
Cham, Switzerland : Palgrave Macmillan,
[2019]
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| Sujets: | Kulturgüter Marketing Cultural property Service industries Kulturgüterschutz |
| Description matérielle: | 1 Online-Ressource (xvii, 158 Seiten) |
| Description matérielle: | 1 Online-Ressource (xvii, 158 Seiten) Illustrationen |
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| ISBN: | 9783030002879 303000287X 9783030002862 3030002861 |